{"version":"https://jsonfeed.org/version/1","title":"ethosbrands.com.au","home_page_url":"https://ethosbrands.com.au","description":"ethosbrands.com.au","author":{"name":"ethosbrands.com.au"},"items":[{"id":"https://ethosbrands.com.au/brand-journal/f/strawberry-matcha-latte","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/7340dd05-15fb-43b0-966e-4af9895fc4d8/Blunt%20Umbrella%20Strawberry%20Matcha%20Latte.jpeg\"/><p>Inspired by café culture and the small rituals that brighten an ordinary day, the BLUNT Strawberry Matcha Latte collection brings a fresh new flavour to our much-loved Metro umbrella.</p>","url":"https://ethosbrands.com.au/brand-journal/f/strawberry-matcha-latte","title":"Strawberry Matcha Latte ","summary":"Inspired by café culture and the small rituals that brighten an ordinary day, the BLUNT Strawberry Matcha Latte collection brings a fresh new flavour to our much-loved Metro umbrella.","date_modified":"2026-09-17T07:11:03Z"},{"id":"https://ethosbrands.com.au/brand-journal/f/meet-the-blunt-x-adam-lester-limited-edition-metro","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/7340dd05-15fb-43b0-966e-4af9895fc4d8/Blunt%20Umbrella%20Metro%20Adam%20Lester.jpeg\"/><p>What happens when engineered design meets the colour and character of Australian coastal life? The result is the BLUNT x Adam Lester Metro: a limited edition umbrella that transforms an everyday essential into a moving c...</p>","url":"https://ethosbrands.com.au/brand-journal/f/meet-the-blunt-x-adam-lester-limited-edition-metro","title":"BLUNT x Adam Lester Limited Edition","summary":"What happens when engineered design meets the colour and character of Australian coastal life? The result is the BLUNT x Adam Lester Metro: a limited edition umbrella that transforms an everyday essential into a moving c...","date_modified":"2026-09-16T20:06:29Z"},{"id":"https://ethosbrands.com.au/brand-journal/f/waste-reimagined-introducing-smateria%E2%80%99s-iki-collection","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/7340dd05-15fb-43b0-966e-4af9895fc4d8/Smateria%20IKI%20Green.jpeg\"/><p>What if discarded plastic could become something genuinely beautiful, practical and made to last?</p>","url":"https://ethosbrands.com.au/brand-journal/f/waste-reimagined-introducing-smateria%E2%80%99s-iki-collection","title":"Waste, Reimagined: Introducing IKI ","summary":"What if discarded plastic could become something genuinely beautiful, practical and made to last?","date_modified":"2026-09-15T21:39:36Z"},{"id":"https://ethosbrands.com.au/brand-journal/f/meet-blunt-neo-big-protection-in-a-brilliantly-compact-umbrella","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/7340dd05-15fb-43b0-966e-4af9895fc4d8/Blunt%20Umbrella%20Neo%20sage%20closed-3e37aff.jpg\"/><p>The best umbrella is the one you actually have with you when the weather turns. That simple idea is at the heart of the new BLUNT Neo - BLUNT’s smallest and lightest umbrella yet.</p>","url":"https://ethosbrands.com.au/brand-journal/f/meet-blunt-neo-big-protection-in-a-brilliantly-compact-umbrella","title":"Meet BLUNT Neo","summary":"The best umbrella is the one you actually have with you when the weather turns. That simple idea is at the heart of the new BLUNT Neo - BLUNT’s smallest and lightest umbrella yet.","date_modified":"2026-09-14T18:24:45Z"}]}