Founded in 2011, our brand emerged as a result of Ella's love for design and the written word. Drawing on experience from her 13-year journey in the world of magazines, notably her time at VOGUE Australia as the art director. Ella blends art and commerce to create a brand that is boutique with wide appeal.

At the heart of our style-led greeting card brand is our commitment to high quality and every detail. It's woven into the fabric of our brand's identity, from the paper we select to the refinement in design. Our range can be found throughout giftware and lifestyle retailers around Australia, New Zealand and beyond.

Our stationery is meticulously designed by our founder and printed on a traditional print press in Australia on FSC or PEFC certified paper.

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